3+1 BBA & MSc
Benefits of studying this program
Study in Thailand and Switzerland
Study 3 years in Thailand and then 1 year in Switzerland. This model lets you remain close initially but gain international experience in one of the world’s best hospitality education environments.
Study at a World-Leading School
It is delivered through César Ritz Colleges Switzerland - Ranked Top 5 globally for Hospitality & Leisure Management in the QS World University At César Ritz Colleges we don’t just prepare you for a job – we prepare you for an executive leadership career. César Ritz alumni go on to lead and shape industries around the world.
Optional Global Internship with Pay
The program includes an optional 6-month global internship. Internships in Switzerland can pay around CHF 2,350 per month (about 94,000 THB). You get real work experience plus a potential income during your internship phase.
Hands-On, Immersive Learning Environment
Discover Our Brig Campus Nestled in the Swiss Alps, Brig offers a charming old town, stunning mountain views, and easy access to iconic resorts like Zermatt—an inspiring home for future leaders.
Strong Global Alumni and Career Network
César Ritz Colleges Switzerland alumni go on to lead, influence, and redefine industries. Of the 12.5K César Ritz Alumni, 40% of them now hold C-suite positions across sectors today. This community is living proof that the journey from classroom to boardroom starts here.
Graduate with: Two Bachelor Degrees
You graduate with two separate bachelor’s qualifications:
This gives you a strong academic foundation and broader career credibility.
Bachelor Degree in Business Adminstration
Master of Science in Leadership
Learn to Lead. Lead to Succeed.
At César Ritz Colleges, we believe leadership isn’t a title it’s a mindset, shaped through action. For over four decades, we’ve empowered students to become confident, strategic, and adaptable executive leaders – ready to drive change across global industries.
With a history built on innovation, strategic thinking, and the pioneering mindset of our namesake, our students don’t just want to try to change how things are done – they want to succeed in doing so. The name César Ritz signals disruption not history. His legacy isn’t about maintaining standards – it’s about setting new ones.
We prepare students who are curious, creative, and committed to making a difference. Rooted in the values of Swiss hospitality, and powered by its innovation, our programs blend Swiss academic excellence with international business thinking, immersive learning, and personalized mentoring – building the skills and mindset needed to lead in a rapidly changing world
Through our innovation philosophy – Rethink. Refine. Realize. students learn to challenge assumptions, shape direction, and bring bold ideas to life.
Why César Ritz Colleges Switzerland ?
• Global leader in hospitality education since 1992
• Multi-campus, hands-on education in iconic former palace hotels
• Perfect balance between practical and academic learning for career-ready
graduates
• Worldwide internship opportunities
• Two degrees: one from SHMS, one from the University of Derby, UK
• Swiss Advanced Federal Diploma
Fees Breakdown 2026
(2 Years 4 Terms) | YEAR 1 TERM 1 | YEAR 1 TERM 2 | YEAR 1 TERM 3 | YEAR 2 DISSERTATION | FEES IN CHF |
|---|---|---|---|---|---|
Tuition | 11,000 | 11,000 | 11,000 | 2,500 | 35,500 |
Accommodation in Double Room | 3,000 | 3,000 | 3,000 | - | 9,000 |
Meals | 1,500 | 1,500 | 1,500 | - | 4,500 |
Infrastructure and Service Fees | 4,700 | 4,700 | 4,700 | - | 14,100 |
Total Fees | 20,200 | 20,200 | 20,200 | 2,500 | 63,100 |
Tuition Scholarship 15% | 1,650 | 1,650 | 1,650 | - | 4,950 |
Total Fees with 15% Scholarship | 18,550 | 18,550 | 18,550 | 2,500 | 58,150 |
What’s included in the fees:
Tuition
Accommodation
- Single room with ensuite bathroom
Meals
- Lunch and dinner from Monday to Friday; on weekends,
- Equipped kitchens are available where students can cook.
Included in the additional charges
- Welcome desk at the airport Induction weekend
- Residence permit
- Swiss residency taxes
- Swiss VAT taxes
- Student card
- Teaching material
- Academic guidance
- Study advisor
- Library access
- Wireless Internet connection
- Graduation and official certificate
- Insurance and social assistance
- Health insurance (during academic semester)
- Student counselor
- World private civil liability plan
- Internship and career services
- Participation in the International Recruitment Forum
- Career guidance
- Leisure
- Use of campus recreational facilities
Brig Campus: Your home away from home:ith its lovely old town and cobble-stoned streets, the town of Brig is nestled in the sunny Rhone Valley at the foot of the Alps and only a short train ride away from the famous Matterhorn. Brig is a perfect starting point for excursions to the mountain resorts Zermatt or Saas-Fee and is home to one of Switzerland’s largest open-air thermal baths.
Master of Science in Leadership
This 15-month program empowers ambitious individuals to think differently, act decisively, and create meaningful impact – preparing them for leadership roles at the highest levels. In this program, you will:
- Develop a strategic, human-centric leadership approach
- Earn a Swiss federally accredited degree
- Gain hands-on experience through immersive projects and an optional global internship
- Benefit from personalized mentorship and international business exposure
Term 1: (11weeks)
- Leading People and Organizations
- Presentation Skills and Storytelling
- Processes and Operations Management
- Leadership and Ethics
Leadership Training
- Certificate: Harvard Business Publishing in Leadership
- Workshop: Team Building
- Master class: Leading in Remote Environments & the Digital World
Exit Award:
Certificate of Advanced Studies (CAS) in Leadership
Term 2: (11weeks)
- Leadership for Change & Innovation
- Global Strategic Management
- Corporate Finance
- Strategic Marketing
Leadership Training
- Leading with Emotional Intelligence Workshop
- Negotiation Skills in the Global Business Arena Seminar
- Networking and Alliances Masterclass
Exit Award:
Certificate of Advanced Studies (CAS) in Leadership
Term 3: (11weeks)
- Leadership in Practice (Case-based)
- 3 Specialization Courses
Experiential Learning:
- Global Leadership Retreat
- Project Management Special Program
- Equine Leadership Workshop
- Business Valuation Masterclass
Exit Award:
Master of Advanced Studies (MAS) in Leadership
Term 4-5 (22 weeks)
- Leadership and Management Capstone
- Global Internship (optional)
Graduate with:
Bachelor Degree in Business Administration
from Assumption University
Master of Science (MSc) in Leadership
from César Ritz Colleges Switzerland
Notes:
- After Completion of 9 Months of Study students may exit and graduate with a Master of Advanced Studies in Leadership with Specialiazation.
- After completion of 15 months which includes a capstone project and an optional six month internship students graduate with a Master of Science in Leadership with Specialization.
Course Descriptions Term 1:
Leading People and Organizations
This course is designed to critically appraise and compare the human resource functions to make staffing decisions for the global hospitality and tourism industry. It will enable the students to acquire operational as well as strategic knowledge about human capital and to lead a business successfully. Students will assess strategies for leading, motivating and engaging the workforce across different cultures. This will
require competency in undertaking such functions as marketing, finance, operations and competitor analysis, using human resources or developing new knowledge to create an understanding of the organizational processes and activities that impact on corporate leaders.
Presentation Skills and Storytelling
This course is designed to equip students with the appropriate tools for the delivery of effective presentations. The course will include topics such as communication theory and practice, rhetoric, and principles of presentation practices. Students will learn to develop, organize, and deliver informative and persuasive presentations, focusing on both verbal and non-verbal communication. Moreover, the course will
focus on the application of storytelling concepts to reach audiences more efficiently. Students will learn storytelling skills such as making up good stories, analyzing their audience and presentations from the perspective of storytelling, and applying the learned knowledge bypractical presentations on different formats.
Processes and Operations Management
This course is designed to address the major operational and logistical matters involving both tactical and strategic implications for hospitality, tourism, and other service sector organizations. In the course, students will learn how well-structured operation strategies will lead to a set of consistent and rational leadership decisions and improve the overall organizational performance. Students will be introduced to relevant theories and concepts dealing with service operations management and processes. Through the course students will use and apply relevant qualitative, quantitative, and data-driven systems to evaluate operational performance and optimize the decision-making process.
Leadership and Ethics
This course is designed to prepare innovative leaders for success in a business arena in which ethical considerations are more important than ever, from the perspective of firms and customers. The focus of the course is to deeply examine the topic of ethics in the workplace and the role of business leaders in promoting ethical conduct in their organizations. Ethical theory, current issues in organizational ethics, moral leadership and ethical practices, will be covered in the course through different tools, such as discussions, case studies, simulations, and individual and group research activities.
Course Descriptions Term 2:
Leadership for Change and Innovation
This course is designed to address the main challenges and opportunities of using creativity and innovation to explore future competitive horizons within the global hospitality and tourism industry and other related sectors. Students will take a critical approach to the growth of competition, the advancement of technology and the necessity to achieve sustainable economies that are obliging organizations to
innovate. These new strategies, action plans, processes and new ways for managing innovation and change may differ from classical bus ness activities. Students will explore a range of tools, techniques, processes and examine the legal requirements to gain personal, professional and competitive advantage to formulate their ideas from a leadership perspective.
Global Strategic Management
This course is designed to help students develop analytical and critical thinking skills by providing a project environment through which students practice and integrate skills and knowledge learned during the program. Students will be equipped with analytical tools, frameworks, and the use of practical experience towards the effective formulation of strategies in multidisciplinary professional settings. This course is specifically focused on the students learning on how to effectively position their firms against market forces and to shape those forces as
organizational advantages, while strengthening their market position.
Corporate Finance
This course is designed to provide a critical understanding about the foundations of corporate finance. There will be an emphasis on applications vital for corporate leaders. Students will examine how individuals and organizations make financial decisions, and how those decisions might deviate from those predicted by traditional financial or economic theory. It will critically evaluate the concepts and tools of financial decision making and financial management and the application of financial analysis skills in the facilitation of strategic decision making. Students will evaluate business information and be able to analyze how investment and financial decisions interact to affect the value of the organization.
Strategic Marketing
This course is designed to investigate current business trends in the marketing environment and how trends and events at the micro and macro level can affect industry and the effectiveness of strategies that marketers employ. Students will be able to critically evaluate what globalization means to the hospitality and tourism industry, and other sectors, and the changes that have resulted from the expansion of global business in a complex and changing marketplace. The environmental forces faced by marketers offer both opportunities and threats and can have a significant impact on strategic and tactical decisions made. Students will critically study the environment and consider how entrepreneurs can adopt and adapt their strategies to meet new market challenges and opportunities.
Course Descriptions Term 3:
Leadership in Practice
This case-based course is designed to provide students with practical examples of the different perspectives, approaches, and perspectiveson leadership on a global and comprehensive scale. Every session a case study focusing on different aspects of leadership will be presented,analyzed, discussed, and assessed at an individual and group level. Case studies will include an array of organizations, from family-run
businesses, start-ups, and SMEs to global corporations, operating in the hospitality and tourism industry and other service-related sectors.
Choose your Specialization Courses
- Finance and Wealth Management
- Luxury Brand Management
- Hospitality and Tourism
Specialization in Finance and Wealth Management
This specialization is designed for ambitious individuals seeking expertise in finance, wealth management, and real estate investment. It equips students with the analytical skills, financial acumen, and strategic mindset needed to navigate complex financial markets and drive value in investment and wealth management. Combining rigorous academic theories with real-world applications, the program prepares graduates for careers in corporate finance, asset management, private banking, and real estate investment.
Specialization Benefits:
- Financial Expertise: Gain a strong foundation in corporate finance, investment analysis, and risk management.
- Wealth Management Strategies: Learn how to develop financial plans and manage assets for high-net-worth individuals and institutions.
- Real Estate Investment Insights: Understand property valuation, real estate markets, and investment strategies.
- Practical Learning: Apply financial theories through real-world case studies, market simulations, and mentorship from industry professionals.
- Global Financial Perspective: Analyze international financial markets, economic trends, and regulatory environments.
- Career Flexibility: Prepare for diverse roles in banking, finance department, asset management, consulting, or real estate development.
Courses:
Investment and Portfolio Management:
This course is designed to broaden, and selectively deepen students'understanding of finance, building on their existing knowledge of financial economics. It will examine empirical evidence on the behavior of stock prices, the extent to which financial markets are informationally efficient, portfolio management and performance evaluation, and elements of international finance. Students will explore asset pricing models, learn arbitrage pricing theory, and analyze different tests of market efficiency focusing on event studies and investment anomalies. Furthermore, students will learn how to measure the performance of a portfolio manager and to attribute it to different types of skill.
Wealth Management and Financial Planning
This course is designed to provide students with a comprehensive understanding of strategies for managing personal and institutional wealth. Students will explore key principles of financial planning, including estate planning, tax-efficient investment structures, and long-term wealth preservation. The course emphasizes analytical tools, regulatory considerations, and practical approaches to building sustainable financial strategies.
Real Estate Finance and Investment
This course is designed to provide students with the analytical tools and practical knowledge required to evaluate real estate markets and investment opportunities. Students will learn key concepts in property valuation, financing structures, and portfolio diversification, while applying market analysis techniques to assess risk and return. The course emphasizes strategic decision-making and the integration of financial principles to optimize real estate investments.
Specialization in Luxury Brand Management
The Luxury Brand Management specialization within the MSc in Leadership equips students with the knowledge and skills necessary to navigate the complex and dynamic luxury market. This program merges fundamental leadership principles with specialized insights into branding strategies, consumer behavior, and market trends specifically related to luxury goods and services. Students will explore the unique challenges and opportunities that define the luxury sector, learning how to create and manage exceptional brands that resonate with high-end consumers and maintain a strong market presence.
Specialization Benefits:
- Enhanced Luxury-centered Leadership Skills: Develop leadership competencies specific to the luxury market, enabling effective team management and strategic decision-making in high-pressure environments.
- Luxury Industry Expertise: Gain in-depth knowledge of luxury brand positioning, customer engagement, and market dynamics, preparing students for various career paths in luxury management.
- Networking Opportunities: Connect with industry leaders, alumni, and peers through seminars, workshops, and events, fostering valuable relationships within the luxury sector.
- Practical Experience:Engage in case studies, internships, and projects with luxury brands, allowing students to apply theoretical knowledge in real- world contexts.
- Global Perspective: Understand luxury markets from a global viewpoint, considering cultural differences, international marketing strategies, and global consumer behaviors that impact brand perception.
Courses:
Luxury Brand Strategy
This course is designed to examine the strategic positioning of luxury brands and the elements that create enduring value in the high-end market. Students will explore brand identity, heritage, and storytelling techniques that resonate with affluent consumers, while analyzing frameworks for differentiation and long-term brand equity. The course emphasizes strategic decision-making, cultural relevance, and the integration of emotional engagement into brand narratives.
Consumer Behavior in Luxury Markets
This course is designed to analyze the psychological and emotional factors influencing consumer choices in the luxury segment. Students will explore
motivations, buying habits, and loyalty drivers, applying behavioral theories to understand how perceptions of exclusivity and status shape purchasing
decisions. The course emphasizes the role of cultural context, experiential value, and relationship marketing in fostering brand affinity.
Digital Transformation and E-commerce in Luxury
This course is designed to address the impact of digital innovation on luxury branding and retail experiences. Students will explore e-commerce
strategies, social media engagement, and the integration of technology to enhance customer interaction and personalization. The module emphasizes the balance between digital accessibility and brand exclusivity, as well as the evolution of omnichannel experiences in luxury markets.
For more information please contact:
AU Study Abroad
Suvarnabhumi Campus Room 101
Line Official Account:
